Hurley Launches Global Ambassador Campaign with Travis Barker and New Capsule Collection
Photo Credit: Hurley
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Barker, serving as both ambassador and designer, contributed directly to the Hurley x Travis Barker collection. The limited-edition line includes apparel and accessories inspired by Barker’s personal style, featuring graphic tees, camo prints, skull motifs, checkerboard patterns, and classic staples such as chino pants and overalls. The collection also incorporates Hurley’s boardshort technology in surfwear, along with sunglasses, footwear, and headwear.
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Barker’s association with Hurley traces back to the early 2000s when Blink-182 rose to prominence during the Warped Tour era. The company notes that the collection reflects a long-standing connection between Barker and Southern California surf and punk culture.
“This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting. Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication,” said Joey Gabbay, CEO at Bluestar Alliance, Hurley’s parent company.
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The campaign, shot in Barker’s recording studio and various California locations, includes visual elements featuring his musical instruments, vehicles, and personal memorabilia. The imagery is intended to reflect both Barker’s career and the creative direction of the brand.
“This collection represents everything I love about the lifestyle I’ve carved out for myself. It’s tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It’s made for people like me, the punk kids, the surf community and the people who can’t help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs,” said Barker.
The Hurley x Travis Barker Collection is available globally through www.hurley.com and select retailers. Pricing for the collection ranges from $50 to $125.
Source: Hurley
