American Eagle Names Football Star Lamine Yamal as Global Brand Ambassador in Five-Year Deal
Lamine Yamal for American Eagle • Photo Credit: American Eagle
NEW YORK, January 21, 2026 (V SHADES) — American Eagle Outfitters has announced a multi-year partnership appointing international football player Lamine Yamal as a Global Brand Ambassador. The five-year agreement marks the American Eagle brand’s first multi-year global ambassador partnership.
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Beginning in summer 2026, the partnership will include talent-led marketing campaigns and limited-edition product collaborations. The company stated that the agreement reflects its focus on global talent and sports culture, with Yamal participating in multiple brand initiatives over the term of the deal.
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“I couldn’t be more excited to begin this journey with American Eagle. Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the products to help me bring my energy and style to life,” said Yamal.
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“American Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity. Soccer attracts an unrivaled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom–highlighting our commitment to him, the sport and our customers,” said Jennifer Foyle, President and Executive Creative Director of American Eagle and Aerie.
For more information, visit www.ae.com.
Source: American Eagle Outfitters, Inc.
