Pacsun Releases UFC NYC Capsule Collection Ahead of VeChain UFC 322
Photo Credit: Pacsun
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The collection, which became available on November 8, features eight apparel pieces designed with New York City–inspired elements, including tees, a zip jacket, a waffle long sleeve and a knit jersey. The items incorporate UFC logos, graphic artwork and references to the city’s skyline, the Statue of Liberty and Madison Square Garden. The assortment includes fighter-specific designs for Jack Della Maddalena and Islam Makhachev, priced between $35 and $100 and available in sizes S–XL.
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Pacsun and UFC are in their third year of partnership, with UFC identified as one of Pacsun’s top-performing brands. According to the company, the collaboration continues to support Pacsun’s strategy of integrating sports as a key category within its merchandising approach.
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To coincide with UFC’s return to New York on Saturday, Pacsun will host an event at its Soho Flagship location on Thursday, November 13. In a press release, the company stated the store will be transformed into a themed activation space and will feature a live podcast recording hosted by Nina Drama with UFC light heavyweight champion Alex Pereira. The recording will be livestreamed on Kick and Instagram.
Following the podcast, attendees will have an opportunity to meet the hosts, view the UFC NYC Collection and participate in a giveaway that includes signed gloves, a signed walkout jersey and tickets to VeChain UFC 322.
“Our partnership with UFC continues to be a highlight for the Pacsun community, and central to our Sports brand pillar. Collaborating around big moments like VeChain UFC 322 allows us to engage directly with the passionate fanbase and bring them closer to the energy of UFC fight weekend,” said Richard Cox, Chief Merchandising Officer of Pacsun.
Event hours published by the company list doors opening at 10:45 a.m., the podcast recording running from 11:00 a.m. to 12:00 p.m., and a meet-and-greet with giveaways scheduled from 12:00 p.m. to 1:00 p.m.
For more information, visit www.pacsun.com.
Source: Pacsun
