UGG Launches Spring 2026 Men’s Campaign Featuring Central Cee and Su Yiming
Central Cee wearing the UGG Otzo Clog • Photo Credit: UGG
SANTA BARBARA, Calif., February 15, 2026 (V SHADES) — Footwear and lifestyle brand UGG®, a Deckers Brands company specializing in footwear, apparel, and accessories, has announced the release of its Spring 2026 men’s campaign featuring Central Cee and Olympic snowboarder Su Yiming.
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The campaign introduces new clogs and mules derived from the UGG Tasman silhouette, including the Tasman Lace, Tasman Albite, and the Otzo Clog. The Spring collection highlights updated designs and materials while maintaining the brand’s signature comfort features.
Su Yiming wearing the UGG Otzo Clog • Photo Credit: UGG
The Otzo Clog is a dual-gender style made with nubuck leather and wool lining. The Tasman Lace, available in Chestnut and Black, includes a dual-lace system designed for multiple styling options. The Tasman Albite, offered in Black and Jasmine, is a limited-edition style with hand-done leather whipstitching and a production run of 2,000 pairs globally, with each pair numbered on the footbed.
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To promote the collection, UGG selected British rapper Central Cee and Chinese Olympic gold medalist Su Yiming as campaign ambassadors. The visuals feature Central Cee positioned in front of clocks displaying times in major cities, while Su Yiming appears in a minimal setting styled in streetwear.
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The products are available at www.ugg.com, UGG stores, and select wholesale retailers nationwide.
UGG, founded in 1978, reports more than $2 billion in annual sales and operates concept and outlet stores in markets including New York, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing.
For more information, visit www.ugg.com.
Source: UGG®
