American Eagle Expands ‘Jeans Country’ Campaign and Becomes Exclusive Apparel Sponsor of Stagecoach
Photo Credit: American Eagle Outfitters, Inc.
NEW YORK, March 2, 2026 (V SHADES) — Apparel retailer, American Eagle Outfitters Inc. has announced an expansion of its “Jeans Country” campaign and its debut as the exclusive apparel and denim sponsor of the Stagecoach country music festival.
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The announcement builds on its recent partnership with singer-songwriter Ella Langley and introduces country artist Bailey Zimmerman as the newest face of the campaign. Zimmerman will also perform at Stagecoach wearing a custom American Eagle look created in collaboration with the brand. Langley is scheduled to appear at the festival in a bespoke American Eagle outfit.
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As part of the sponsorship, American Eagle will offer on-site experiences during Stagecoach, including product customization, interactive games, and meet-and-greet opportunities. The company also plans to release a limited-edition AE x Stagecoach co-branded collection on March 25, 2026. The collection will be available online, in select stores, and onsite at the festival, with items priced between $17.95 and $89.95.
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The assortment will include women’s apparel such as suede fringe vests, tube tops, long skirts, maxi dresses, and denim styles, as well as men’s western-inspired graphics, denim offerings, graphic tees, and other festival-focused items. Accessories will include belts, hats, scarves, totes, and cow print designs.
“Country music and denim are synonymous, and American Eagle is claiming center stage. Driven by a new generation of artists and fans, AE’s partnership with Stagecoach, Ella Langley, and Bailey Zimmerman is all about showing up at the intersection of culture and fashion. Through our signature AE jeans, we are bringing the denim on denim trends, relaxed fits, and festival-ready looks that are defining our customers’ unique style,” said Jennifer Foyle, President and Executive Creative Director of AE & Aerie.
Stagecoach is scheduled to take place April 24–26, 2026, at the Empire Polo Club in Indio, California.
For more information, visit www.ae.com.
Source: American Eagle Outfitters Inc.
