Roméo Lavia Signs Partnership with Skechers
Roméo Lavia • Photo Credit: Skechers
LONDON, October 23, 2025 (V SHADES) — Footwear company Skechers U.S.A. Ltd. has announced that Roméo Lavia, midfielder for Chelsea FC and the Belgium National Team, has joined its global roster of professional footballers. Lavia will compete in Skechers’ SKX_2 Elite football boots from the brand’s new Flair Pack and appear in upcoming marketing campaigns promoting Skechers Football footwear and apparel.
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“I’m proud to join Skechers and the lineup of incredible athletes already associated with the brand. Throughout discussions with Skechers, what became clear is its pursuit to provide the very best solutions and support for athletes, and I could feel this on foot when I wore the SKX_2 for the first time. It’s an exciting time to join Skechers as the company expands in our sport, and I know these boots are going to keep me comfortable on the pitch,” said Lavia.
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“Signing Roméo Lavia continues our mission to build a roster that grows from strength to strength, as we deliver comfort that performs on the pitch for every type of athlete. Roméo is a generational young talent who quickly established himself as one of the most accurate midfielders in the Premier League. We’re looking forward to Skechers Football being a part of his journey this year and beyond,” said David Weinberg, Chief Operating Officer of Skechers.
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A graduate of the R.S.C. Anderlecht Academy, Lavia has played in the Premier League for Manchester City, Southampton, and now Chelsea FC. During his debut season in England’s top division, he was recognized for his technical ability and ball control; earning attention as one of the league’s promising midfielders.
The Skechers Football lineup features two Elite models designed for different player styles and pitch surfaces. According to Skechers, the SKX_2, worn by Lavia, is designed for precision and comfort, featuring a Hyper Burst Pro™ insole, a Skechers Performance Fitknit® upper, and an outsole built for multidirectional movement. The Skechers Razor 1.5 is a lightweight boot developed for acceleration and agility, equipped with a carbon-infused soleplate for responsive power.
Lavia joins a growing list of Skechers football ambassadors, including Harry Kane, Mohammed Kudus, Anthony Elanga, Barış Alper Yılmaz, Matt O’Riley, Isco Alarcón, and others.
The SKX_2 Elite and the full Skechers Football collection are available now at www.skechers.com, Skechers retail stores, and select specialty football retailers.
Source: Skechers
