Jung Kook Stars in New Calvin Klein Denim Campaign Directed by Mert Alas
Jung Kook for Calvin Klein • Directed and photographed by Mert Atlas
NEW YORK, November 1, 2025 (V SHADES) — Calvin Klein has launched its latest denim campaign featuring global brand ambassador Jung Kook of BTS. The campaign was directed and photographed by Mert Alas and highlights Calvin Klein’s latest denim styles.
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The campaign captures Jung Kook’s presence against a New York City backdrop and features a soundtrack by The Chemical Brothers’ “Block Rockin’ Beats.” The visuals showcase the artist in a range of Calvin Klein denim pieces, including full-denim looks and a shearling-trimmed leather jacket, as he navigates the city in what the brand describes as a reflection of confidence and energy.
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“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim. The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world,” said Jung Kook.
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The collection introduces new pieces such as the CK Emblem print, which reinterprets Calvin Klein’s monogram into a bold pattern featured on jeans and jackets. Other designs include the Darted Carpenter Jean with contrast stitching, the Barrel Jean with a low waist and tapered leg, and refreshed versions of the brand’s 90s Straight Jean in new vintage and dark washes.
The campaign launched October 28, with additional content rolling out across Calvin Klein’s official social media channels.
The featured denim styles are available now at www.calvinklein.com.
Source: Calvin Klein
