Skechers Introduces Cricket Footwear Collection in the United Kingdom
Photo Credit: Skechers USA Ltd.
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The Skechers Cricket Elite style, which was first introduced in India, is now available to UK athletes. The footwear line was developed with input from elite players and members of the cricket community to address the specific performance and comfort needs of the sport.
Photo Credit: Skechers USA Ltd.
Richard Parker, Managing Director of Skechers UK & Ireland, said: “Cricket has a massive global following as the second most popular spectator sport in the world, but cricket originated from the UK and has more recreational players and fans participating here every year, making this the ideal country to expand the reach of our Skechers Cricket footwear collection. The launch of the footwear is just the beginning; we have a robust plan to engage directly with elite English players and the passionate local cricket community in the months ahead.”
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David Weinberg, Chief Operating Officer of Skechers, added: “While India was the launchpad for Skechers Cricket, we always planned to grow the footprint of this collection to the UK and additional cricket-loving countries. This allows us to introduce more players to our innovative high-performance cricket shoes tailored to the unique demands of the sport. Skechers Cricket footwear expands our performance portfolio that includes running, football, basketball, golf, pickleball/padel and more products offering elite to casual athletes our signature Comfort That Performs across their favourite sports and activities.”
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The Skechers Cricket Elite footwear features 11 adjustable metal spikes designed to provide traction and stability. The shoe incorporates Goodyear® rubber outsoles, ULTRA GO® cushioning midsoles, Skechers Move Foam™ insoles, and Arch Fit® technology to support comfort and performance during extended play.
Several international cricket players currently compete wearing Skechers footwear, including Jasprit Bumrah, Ishan Kishan, Mohammed Siraj, and Yastika Bhatia. Bumrah’s Skechers Cricket shoes are displayed at the MCC Museum following his performance at Lord’s in 2024. Skechers is also the official kit sponsor for the Mumbai Indians men’s and women’s teams.
The Skechers Cricket collection is available at select UK retail locations and online.
For more information, visit www.skechers.com.
Source: Skechers
