WHOOP Names Samuel Ross MBE as Global Creative Director in Multiyear Partnership
Photo Credit: WHOOP
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Under the collaboration, titled PROJECT TERRAIN, Ross will lead the development of limited-edition performance accessories and apparel, including customized WHOOP bands and new technical garments within the WHOOP Body collection. The products will be released through limited drops beginning later this year and continuing into 2028.
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“At WHOOP, we've always believed that wearable technology needs to be invisible or it needs to be cool,” said Will Ahmed, Founder and CEO of WHOOP. “Working with Samuel Ross has been a true joy. He deeply understands wearable technology. Our members will feel something new and different when they wear this limited collection,” said Ahmed.
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WHOOP stated that the partnership represents its first performance design collaboration and reflects the company’s expansion into performance fashion alongside wearable technology. Ross, whose design studio SR_A operates globally, has previously collaborated with brands including Nike, Apple, LVMH, and Oakley.
Photo Credit: WHOOP
“WHOOP is shaping the future. That’s true progress, for all. I look forward to building the future with Will and the WHOOP design teams,” said Samuel Ross, Global Creative Director, WHOOP x SR_A.
As part of the agreement, SR_A will also join WHOOP as an investor. WHOOP will additionally support the SR_A Black British Artist Grant and host a design residency for its selected recipient.
The first WHOOP x SR_A capsule collection is expected to be available globally in the coming months.
For more information, visit www.whoop.com.
Source: WHOOP
