Athleta and Olivia Munn Launch “Celebrate the Wins” Holiday Campaign
Photo Credit: Athleta
SAN FRANCISCO, November 5, 2025 (V SHADES) — Women’s performance and lifestyle apparel company Athleta, a Gap Inc. brand, has announced a new holiday campaign titled “Celebrate the Wins” in partnership with actress Olivia Munn. According to the company, the campaign encourages women to recognize everyday victories and prioritize self-care during the busy holiday season.
SHOP NOW
∞
SHOP NOW ∞
The campaign promotes the message that “showing up for yourself is the win,” featuring Munn sharing how she finds balance and connection through small, meaningful moments. In a press release, the company stated that the initiative is a reminder for women to pause, breathe, and appreciate the simple joys of the season amid the pressures often associated with the holidays.
Fashion News
∞
Fashion News ∞
“The holidays can be overwhelming, but I actually love the chaos and the noise because it means we're living our life happily and full of love. I've found a lot of balance since becoming a mom, so I try to find quiet moments throughout the day. Whether it's baking with my son, stepping outside for a little walk with my daughter or sneaking away for a 10-minute meditation, those small wins keep me grounded. That's why I love this campaign. It celebrates the real moments, and Athleta is part of how I move through them with confidence and comfort,” said Munn.
READ NOW
∞
READ NOW ∞
“As we continue to evolve Athleta, our focus remains on celebrating women in every dimension of their lives. 'Celebrate The Wins' is our way of reminding women that success doesn't have to mean doing it all — it can simply mean showing up for yourself,” said Erika Everett, Chief Marketing Officer at Athleta.
“Celebrate the Wins” is now live across Athleta’s digital platforms, in stores, and through select media partners. The company noted that the campaign aligns with research from the American Psychological Association showing that 44% of women experience higher-than-normal stress during the holidays.
For more information, visit www.athleta.com.
Source: Athleta
