Sydney Sweeney Fronts American Eagle’s Fall 2025 Campaign Featuring Limited-Edition Denim
Sydney Sweeney stars in American Eagle’s latest campaign • Photo Credit: American Eagle
NEW YORK, July 17, 2025 (V SHADES) — Apparel company American Eagle has announced the launch of its Fall 2025 campaign featuring actress Sydney Sweeney. The campaign, titled “Sydney Sweeney Has Great Jeans,” highlights the brand’s denim collection and includes a limited-edition item created in collaboration with Sweeney.
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The campaign includes new marketing initiatives such as 3D billboards, Snapchat features, and AI-enabled try-on technology. The launch also marks the brand’s first use of the Exosphere of Sphere in Las Vegas for promotional visuals.
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The new campaign is comprised of over 800 new fall styles, with more than 200 fits of AE jeans, including 50 new options. Among the offerings is “The Sydney Jean,” a special edition from the brand’s Dreamy Drape line, featuring a butterfly motif to represent domestic violence awareness. All proceeds from this item will be donated to Crisis Text Line, a nonprofit mental health support organization.
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“There is something so effortless about American Eagle – it’s the perfect balance of being put-together but still feeling like yourself. Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself,” said Sydney Sweeney.
“This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows. Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief,” said Jennifer Foyle, President and Executive Creative Director, AE & Aerie.
For more information, visit www.ae.com.
Source: American Eagle Outfitters
