Marc Jacobs Launches Fall 2025 JOY Campaign Featuring New Collection and Artist Collaborations
Xiao Wen Ju carries The Cristina against a backdrop of David Shrigley's signature artwork in Marc Jacobs' Fall 2025 Campaign • Photo Credit: Marc Jacobs
NEW YORK, July 31, 2025 (V SHADES) — Fashion company Marc Jacobs has announced the launch of JOY, a season-long campaign for Fall 2025 centered around creative expression, curated product releases, and artist collaborations.
SHOP NOW
∞
SHOP NOW ∞
The Cristina, a sculptural handbag, and the 72 Spring Sneaker, a vintage-inspired trainer, are key product highlights. The collection is designed to reflect what the company calls "the multifaceted style of the Marc girl," ranging from uptown sophistication to downtown edge.
Fashion News
∞
Fashion News ∞
The campaign was directed and photographed by Nick Newbold and styled by Stella Greenspan. It features muses Mona Tougaard, Xiao Wen Ju, and Diana Silvers, and uses New York City settings as backdrops to explore the theme of JOY.
READ NOW
∞
READ NOW ∞
Artists David Shrigley, Hattie Stewart, and Derrick Adams are also part of the campaign, contributing visual interpretations of JOY. Their work will appear in exclusive capsule collections launching in September, described by the company as “limited-edition pieces… that reimagine wardrobe staples as joyful, wearable art.”
In a press release, Marc Jacobs also stated that the JOY campaign will continue to evolve over the season through additional global events and collaborations.
For more information, visit www.marcjacobs.com.
Source: Marc Jacobs
