Volvo Cars and Fashion Designer Sergio Hudson Unveil Made-to-Order Car Coat and Belt Inspired by EX90
MAHWAH, N.J., October 13, 2025 (V SHADES) - Volvo Cars has announced a limited-edition collaboration with fashion designer Sergio Hudson to mark the brand’s 70th anniversary in the United States.
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The collection includes two made-to-order pieces—a Tailored Wool Blend car coat (MSRP $1,895) and a Nordico in Dawn belt (MSRP $225)—inspired by the fully electric Volvo EX90. Each item is crafted by Sergio Hudson Collections in the United States and will be available in limited quantities online in the U.S., Canada, and the U.K. beginning October 20, 2025.
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The car coat uses the same responsibly sourced natural wool as the EX90’s seat upholstery and is designed with an oversized silhouette and mid-thigh length for driving comfort. The Nordico in Dawn belt features the EX90’s upholstery material—a surface made of bio-attributed PVC with a textile backing of 100% recycled polyester—and a platinum-inspired buckle with co-branded embossing.
The collaboration references shared ties to South Carolina—Hudson’s Ridgeway roots and Volvo’s Ridgeville manufacturing plant—and reflects the EX90’s interior design principles of “rational simplicity, functional comfort and thoughtful craftsmanship,” according to the company.
“This collaboration is a celebration of luxurious style, purpose and our presence in the Charleston area. By joining forces with Sergio Hudson, we're merging automotive design with a modern vision of fashion in a collection that empowers you to feel more confident,” said Kelly Mason, Head of Communications, Volvo Car Americas.
“Visiting the Charleston Plant, I was struck by the intentionality behind every design choice. I witnessed an attention to detail I apply during my own design process. The EX90 in particular is warm, sophisticated and mindfully crafted. I wanted to capture that same feeling of elevated comfort and conscious luxury in pieces that make you feel elegant and confident,” said Sergio Hudson, Founder and Creative Director, Sergio Hudson Collections.
For additional information, visit https://www.volvocars.com/us/l/sergio-hudson/.
Source: Volvo Cars
