JCPenney Unveils Fall Collection Featuring New Brand Partnerships and Trend-Focused Styles
Photo Credit: JC Penny
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The lineup features national brands such as Nike, adidas, PUMA, and Champion, as well as new partnerships with Aeropostale, Volcom, and Hurley. The retailer also introduced exclusive designs from JS Jessica Simpson and announced a designer collection set to launch in September.
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“We’re not just selling clothes; we’re redefining the season. Whether you’re headed to class, the office or just owning your daily grind, we’ve got the brands and looks to help you show up with confidence. Because looking good should never feel out of reach,” said Michelle Wlazlo, JCPenney Brand Chief Executive Officer.
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The fall season’s focus includes a wide range of denim fits and washes, oversized and relaxed silhouettes, statement outerwear, and detailed prints. In a press release, JCPenney is also highlights lifestyle and home products, from dorm essentials to home décor, and beauty items from brands including Kenzo, Bare Minerals, Smashbox, and Olaplex.
The retailer’s marketing campaign for the season includes television spots beginning August 13 across cable and Hispanic broadcast channels.
For more information, visit www.jcpenney.com.
Source: JCPenney
