American Eagle and Travis Kelce’s Tru Kolors Launch Limited-Edition Collaboration
Photo Credit: American Eagle Outfitters, Inc.
NEW YORK, September, 3, 2025 (V SHADES) — Apparel retailer American Eagle Outfitters, Inc. (NYSE: AEO) has announced the launch of AE x Tru Kolors by Travis Kelce, a limited-edition collaboration between its American Eagle brand and Kelce’s sportswear and lifestyle label.
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The collection, more than a year in development, features over 90 pieces priced between $14.95 and $179.95. Items include vintage-inspired tees, reimagined varsity jackets, cricket sweaters, rugby polos, utility cargos, cashmere sets, and bespoke graphics. The collection will launch in two phases on August 27 and September 24.
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“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the 'AE x TK' collection to life. I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world,” said Kelce.
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Jennifer Foyle, President and Executive Creative Director of American Eagle Outfitters, added: “American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation - that’s what I call a win. AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
The campaign features Kelce alongside athletes Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony, and Suni Lee. The promotional rollout includes social media, out-of-home advertising in Kansas City, connected TV spots, podcast partnerships, and activations tied to fantasy sports content.
For more information, visit www.ae.com.
Source: American Eagle
