HOKA Unveils 2025 Brand Campaign ‘Together We Fly Higher’ Celebrating Community in Running
Photo Credit: HOKA
GOLETA, Calif., July 14, 2025 (V SHADES) — Footwear and apparel company HOKA, a division of Deckers Brands, has launched its 2025 global brand campaign titled “Together We Fly Higher.” The campaign focuses on the role of community in helping individuals progress through sport and aims to highlight the collective support behind personal achievements.
Video Credit: HOKA/YouTube
The campaign features an anthem film alongside a series of short films that capture real moments between runners and their support systems, including family, friends, and running crews. The first two short films—Together: Ultra Commitment and Together: Quiet Rituals—are designed to showcase the emotional and practical aspects of a runner’s journey.
SHOP NOW
∞
SHOP NOW ∞
"As a brand driven by the joy of progress, we recognize the role community plays in the long road athletes take to achieve greatness. ‘Together We Fly Higher’ is about just that – celebrating the journey and those who got you there. Our individual progress is fuelled by the collective. This campaign puts a spotlight on humans supporting humans, and how this principle empowers us to push past our limits," said Erika Gabrielli, Vice President of Global Marketing at HOKA.
The campaign expands on HOKA’s existing brand message, ‘FLY HUMAN FLY,’ which emphasizes human performance, progress, and the joy of movement.
Fashion News
∞
Fashion News ∞
For more information, visit www.hoka.com.
READ NOW
∞
READ NOW ∞
Source: HOKA
