Express Launches “Style Goals” Campaign Featuring Soccer Player Walker Zimmerman
Photo Credit: Express
COLUMBUS, Ohio, May 28, 2026 (V SHADES) — Apparel retailer Express has launched a new marketing campaign titled “Style Goals,” featuring professional soccer player Walker Zimmerman.
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The campaign is timed to coincide with major soccer events this summer and Father’s Day. It was photographed on a soccer field and highlights pieces from Express’ latest menswear collection, including performance dress shirts, tailored blazers, chinos, denim, and linen-blend suiting.
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Zimmerman, a two-time Defender of the Year and father, appears in a range of apparel from the brand’s current assortment, including the Slim Everyday Performance Dress Shirt, Everyday Performance Short, Multi Striped Cotton Knit Johnny Collar Sweater Polo, Straight Medium Wash Stretch Jeans, and the Slim Striped Linen-Blend Stretch Suit Jacket with coordinating pants.
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“For me, style comes down to feeling comfortable and confident. Life as a dad moves fast, and I’ve learned that the best outfits are the ones that feel easy and authentic. That’s what made this partnership with Express such a natural fit. The pieces keep you looking put-together for any occasion without sacrificing comfort,” said Zimmerman.
Kendra Stokes, Vice President of Brand Marketing at Express, says the partnership reflects the company’s brand positioning.
“Walker embodies the confidence and authenticity that define Express today. Whether he’s on the field, spending time with his family, or navigating everyday life, Walker’s style feels elevated yet approachable. That balance made him a natural fit for this campaign and an especially meaningful partner as we celebrate Father’s Day,” said Stokes.
The campaign is part of Express’ broader Expressionists program, which features public figures in brand storytelling initiatives.
The collection and Father’s Day assortment are available in stores and online.
For more information, visit www.express.com.
Source: Express
