Express Launches Fall 2026 Campaign Starring Tinashe and Tee Higgins

By Vincent Lee Smith

Video Credit: Express

Express has launched its fall 2026 campaign featuring Tinashe and Tee Higgins in a fashion film combining music, dance and sport.

SHOP NOW

∞

SHOP NOW ∞

COLUMBUS, Ohio, Aug. 5, 2026, (V SHADES) — Fashion retailer Express has launched its fall 2026 campaign, “Too Easy to Look This Good,” starring recording artist Tinashe and professional football player Tee Higgins.

Photo Credit: Express

Set to Tinashe’s song “Too Easy,” the campaign follows Tinashe, Higgins and a group of dancers through scenes filmed at the Goldstein House in Beverly Hills. The campaign was directed by Colin Tilley, choreographed by JaQuel Knight and produced by London Alley.

Fashion News

∞

Fashion News ∞

Dancers Aaliyah Beck, Amara Iromaka, Josie Thompson and Shiori Murayama also appear in the campaign.

READ NOW

∞

READ NOW ∞

The women’s collection featured in the campaign includes the Hyper Stretch Bootcut Jean, Editor Pant, satin and lace camisoles, Portofino Shirts, Body Contour Tops and satin, faux leather and leopard-print separates.

The men’s collection includes the new Y2K Wash Jean, 24/7 Comfort-Waist Chino, Modern Tech Suiting, sweater polos and premium T-shirts.

“Express has always been about more than what you wear, it’s about how great style makes you feel. ‘Too Easy to Look This Good’ captures that spirit by bringing together fashion, music and movement while showcasing the products that have defined Express for generations, from iconic pants and denim to the going-out styles our customers continue to love,” said Joe Berean, Chief Marketing Officer of Express.

“Fashion has always been a huge part of my creative expression and is deeply connected to my music. ‘Too Easy’ is a song about confidence and fully owning who you are. Express also embodies that confident energy, and it was so much fun to explore what happens when style, movement and music come together naturally,” said Tinashe.

“Style is how I express myself off the field. I want clothes that look sharp, feel great and never feel overdone. Express makes that effortless, and that’s exactly what this campaign is all about,” said Higgins.

The campaign is appearing in Express stores and across streaming video, digital media, social media and print advertising.

Express operates more than 375 retail and outlet stores across the United States and Puerto Rico and sells apparel through its website and mobile application.

For more information, visit www.express.com/TooEasy.

Source: Express