Tommy Hilfiger Names Travis Kelce Global Brand Ambassador and Creative Collaborator
Photo Credit: Tommy Hilfiger
AMSTERDAM, April 1, 2026 (V SHADES) — Fashion brand Tommy Hilfiger has announced that Travis Kelce has been appointed Global Brand Ambassador and creative collaborator.
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The multi-season partnership will include campaigns, collaborations and events spanning fashion, art, music, entertainment and sport. The collaboration is set to begin in Fall 2026, with Kelce appearing in campaigns and participating in a co-designed menswear and accessories collaboration scheduled to extend into Spring 2027.
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“Travis Kelce is one of the most magnetic figures in sport and culture today. He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world,” said Tommy Hilfiger.
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Kelce, a three-time Super Bowl champion with a 14-year NFL career, has expanded his public profile beyond professional football through media and business ventures, including co-creating the “New Heights” podcast with his brother Jason Kelce, according to the company.
“I’ve long admired TOMMY HILFIGER as an iconic American brand. Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and over the years have respected its ability to be classic and consistent while still evolving. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true,” said Kelce.
The partnership continues Tommy Hilfiger’s history of collaborations with figures including Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendaya and Damson Idris.
TOMMY HILFIGER, founded in 1985, operates globally as part of PVH Corp., which also owns Calvin Klein. Global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024.
For more information, visit www.tommy.com.
Source: Tommy Hilfiger
