Kate Spade New York Names Jonathan Saunders Executive Creative Director
Jonathan Saunders, Incoming Executive Creative Director of Kate Spade New York • Photo Courtesy of Kate Spade New York
Kate Spade New York has named Jonathan Saunders Executive Creative Director, effective Aug. 26, 2026.
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NEW YORK, July 25, 2026, (V SHADES) -- Fashion brand Kate Spade New York has appointed Jonathan Saunders as Executive Creative Director, effective Aug. 26, 2026.
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Saunders will oversee the brand’s product design and visual identity. He will report to Brand President and Chief Executive Officer Eva Erdmann.
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Saunders has more than 20 years of experience in the fashion industry and has worked with brands including Alexander McQueen, Diane von Furstenberg, Calvin Klein, Tiffany & Co., and Pucci. He most recently served as Chief Creative Officer of & Other Stories.
“Kate Spade has always stood for positivity, femininity and a touch of wit. Jonathan shares our consumer obsession, and he understands the heart of our brand. He’s also a collaborative leader and I’m excited to work together to introduce an uplifting vision of luxury to a new generation of consumers,” said Erdmann.
“Kate Spade is iconic, and it’s an honor to step into a brand that has such a strong identity and deep emotional connections. The brand has a genuine point of view, rich brand codes steeped in its 30-year history, and infinite potential. I’m looking forward to immersing in the brand heritage and connecting that soul with today’s consumers. I’m thrilled to join the team that’s shaping Kate Spade’s joyful future,” said Saunders.
Saunders was born in Glasgow, Scotland, and graduated from Central Saint Martins at the University of the Arts London. He will relocate to New York and work from Kate Spade New York’s headquarters in Hudson Yards.
Kate Spade New York is a fashion and lifestyle brand offering handbags, clothing, shoes, jewelry, and accessories. The company is part of Tapestry’s family of brands, which also includes Coach.
For more information, visit www.katespade.com.
Source: Kate Spade New York
