Wrangler Introduces Toughlite Denim Collection With Lighter-Weight Cowboy Cut Jeans
Photo Courtesy of Wrangler
Wrangler has introduced Toughlite, a new denim collection featuring lighter-weight versions of its Cowboy Cut jeans with added flexibility and airflow.
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GREENSBORO, N.C., July 9, 2026, (V SHADES) — Apparel company Wrangler has introduced Toughlite, a new denim collection featuring lighter-weight versions of its Cowboy Cut jeans.
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According to the company, Toughlite uses a 99% cotton and 1% elastane fabric blend that is up to 20% lighter than Wrangler's traditional 14.75-ounce heavyweight denim while adding flexibility and increased airflow.
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The collection launches in Wrangler's 13MWZ Original Fit Cowboy Cut and 936 Slim Fit Cowboy Cut styles and is available in Rinse, Stone, Faded Stone and Light Wash finishes.
“With Toughlite, we pushed ourselves further, engineering a fabric that's up to 20% lighter, has enhanced airflow, and is incredibly flexible, while not sacrificing durability. It's innovation you can feel immediately, without giving up the authenticity that defines Wrangler,” said Holly Wheeler, Vice President of Global Brand Marketing at Kontoor Brands.
According to Wrangler, the collection is designed to provide a lighter-weight alternative while retaining the brand's traditional five-pocket styling, relaxed seat and thigh, and over-the-boot fit.
The Toughlite collection is available beginning July 9 for $69.99 through Wrangler's website and select Western and apparel retailers nationwide.
For more information, visit www.wrangler.com.
Source: Wrangler
