Psycho Bunny Expands Into Italy With Pop-Ups at La Rinascente
Photo Credit: Psycho Bunny
MONTREAL, May 8, 2026 (V SHADES) — Apparel brand Psycho Bunny has launched its second pop-up at luxury department store La Rinascente, marking its continued expansion into the Italian market.
SHOP NOW
∞
SHOP NOW ∞
The Milan pop-up, running from May 5 through June 1, follows the brand’s initial retail activation in Rome, which operated from April 7 through May 4 and has been extended due to customer demand.
Fashion News
∞
Fashion News ∞
The Milan location features a curated selection from Psycho Bunny’s Summer 2026 collection. According to the company, its signature polo shirts and hydrochromic swim trunks have generated interest among Italian consumers.
READ NOW
∞
READ NOW ∞
“Italy has always set the standard in fashion, so bringing Psycho Bunny to Milan is a proud moment for our brand. Opening at La Rinascente makes it even more meaningful, placing us in one of the world's most iconic retail destinations and in front of customers who truly appreciate design, craftsmanship and quality. We're proud of what Psycho Bunny stands for: bold style, premium materials and exceptional construction, and we're excited to see the brand become part of Milan's incredible fashion energy,” said Alen Brandman, Owner and Chairman of Psycho Bunny.
The Rome and Milan activations represent Psycho Bunny’s first retail presence in Italy.
Founded in 2005 and headquartered in Montreal, Psycho Bunny operates nearly 150 stores worldwide and offers apparel and accessories for men, women and children.
For more information, visit www.psychobunny.com.
Source: Psycho Bunny
