Macy's Appoints Alexandre Choueiri as CEO of Bluemercury
Alexandre Choueiri • Photo Courtesy of Macy's, Inc.
Macy's has appointed Alexandre Choueiri as Chief Executive Officer of Bluemercury, effective Aug. 3, to lead the luxury beauty retailer's next phase of growth.
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NEW YORK, July 14, 2026, (V SHADES) — Macy's has appointed Alexandre Choueiri as Chief Executive Officer of Bluemercury, effective Aug. 3. Choueiri will report to Olivier Bron, Chief Executive Officer of Bloomingdale's, and will oversee Bluemercury's business operations and growth strategy.
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Choueiri brings more than 25 years of experience in the global luxury beauty industry. Most recently, he served as Chief Executive Officer and President of the Americas for Kering Beauté, where he led the company's largest regional business, expanded the Creed fragrance brand, and supported the launch of fragrance lines for Bottega Veneta and Balenciaga.
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Before joining Kering Beauté, Choueiri spent more than two decades at L'Oréal in several leadership positions, including Global President of Ralph Lauren Fragrances. Earlier in his career, he worked as a strategy consultant at Bain & Company in France and Australia.
“As we welcome Alex to Macy’s, Inc. I want to thank our Bluemercury colleagues for their strong focus and execution over the past year. Their progress against our strategy, including driving consistent growth in dermatological skincare, color and fragrance has strengthened Bluemercury’s position as a trusted destination for prestige beauty. Alex is a proven global leader with deep beauty expertise and a record of leading complex global organizations. He knows how to inspire teams, build culture and drive results and I am confident he is ideally suited to build on Bluemercury’s momentum and lead its next phase of growth,” said Olivier Bron, Chief Executive Officer of Bloomingdale's.
“I am honored to join Bluemercury at such an exciting time in its evolution. Bluemercury has earned a loyal following by combining an elevated assortment with personalized service and a highly engaged team culture. I look forward to working alongside the talented Bluemercury team to build on that solid foundation, strengthen our position in prestige beauty and unlock new opportunities for long-term growth,” said Alexandre Choueiri.
Bluemercury is Macy's luxury beauty retail brand, offering skincare, cosmetics, fragrance and wellness products through stores across the United States.
For more information, visit www.macysinc.com.
Source: Macy's, Inc.
