Dodge and Under Armour Launch Performance Apparel and Footwear Collection
Photo Credit: Stellantis
BALTIMORE, June 24, 2026 (V SHADES) — Automotive manufacturer Dodge and athletic apparel company Under Armour have launched a new co-branded collection of apparel, footwear, and accessories inspired by Dodge's Charger SRT Hellcat and Challenger SRT Demon performance vehicles.
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The collection includes men's and women's apparel, HB-Lo sneakers, HeatGear performance apparel, graphic T-shirts, cargo shorts, and football equipment, including the UA Blur Pro x Dodge Cleat and UA Blur x Dodge Glove.
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According to the companies, the collection draws design inspiration from Dodge muscle cars through burnout-inspired textures, aggressive color blocking, and colors intended to reflect the appearance of the automaker's SRT vehicles.
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“This collab between Dodge and Under Armour brings together two brands that epitomize performance. Dodge builds vehicles for people who live to push the limits, and Under Armour outfits athletes who do the same. Inspired by the passion surrounding two of Dodge's most iconic nameplates, the Charger and Challenger, this new Under Armour collection captures the intensity, attitude and drive that power everything we do,” said Matt McAlear, Dodge CEO.
“Athletes innately understand that sport, speed, power and performance go hand in hand. That's why so many of our athletes were so excited at the prospect of Under Armour and Dodge, America's premier muscle brand, teaming up on a collaboration that ties it all together. What we've come up with is a natural expression of what makes both brands so iconic and such a perfect pairing. It truly is a collection grounded in athlete-driven insights and sport-born innovation,” said Yuron White, Senior Vice President and General Manager of Collaborations at Under Armour.
The collaboration will also be featured during UA NEXT's SEVENS football tournament at IMG Academy in Bradenton, Florida, from July 10-12. The visual campaign introducing the collection features Notre Dame defensive back Adon Shuler and USA Football defensive back Laneah Bryan.
Under Armour is a global athletic performance brand that designs apparel, footwear, and accessories for athletes. Dodge is Stellantis' performance vehicle brand, offering a lineup of muscle cars and performance SUVs.
For more information, visit www.underarmour.com.
Source: Stellantis
