New Era Marks 59FIFTY Day with Limited-Edition Spike Lee Collection
Photo Credit: New Era
BUFFALO, N.Y., April 29, 2026 (V SHADES) — Headwear company New Era Cap LLC has announced a limited-edition collection in collaboration with filmmaker Spike Lee to commemorate 59FIFTY Day on May 9.
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The collection marks the 30th anniversary of the red New York Yankees 59FIFTY cap first worn by Lee during the 1996 World Series. The seven-cap collection includes six navy New York Yankees 59FIFTY designs representing various World Series championship themes and one reissue of the original red cap.
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“59FIFTY Day celebrates more than a cap—it marks the progress driven by New Era in headwear, sports, fashion, and culture. Thanks to hard work and people who believed in us, New Era's legendary 59FIFTY cap has risen from its humble origins to become renowned, recognized, and respected around the world,” said Chris Koch, Chief Executive Officer of New Era.
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The original red Yankees cap was produced after Lee requested a custom version to match a jacket he planned to wear to Game 3 of the 1996 World Series. At the time, Major League Baseball caps were limited to official team colorways. The request was approved by the New York Yankees and MLB, allowing the cap to be produced in red.
“Thirty years ago, New Era redefined what a cap could represent—moving beyond the baseball field and into culture, where sport, style, and self-expression collide. When Spike made the call, New Era worked with our incredible partners at Major League Baseball and the New York Yankees to made it happen—helping spark a cultural movement that transformed a cap into a global symbol of identity. This year's 59FIFTY Day provides the ideal opportunity to honor the 30th anniversary of a proud moment in our brand's history,” Koch said.
The limited-edition red anniversary cap features the original red colorway, a commemorative side patch, and Lee’s signature on the under visor. The navy caps include graphics referencing Yankees World Series championships, including baseballs, pennants, and championship years.
The collection will be released in stages beginning May 3, culminating with the anniversary red cap release on May 9. The company indicated that the collection will be produced in limited quantities.
In addition to the Spike Lee collaboration, New Era will release additional 59FIFTY Day styles, including specialty fabric and embroidery designs, as part of its broader anniversary collection.
New Era, founded in 1920 and headquartered in Buffalo, New York, produces licensed headwear and apparel distributed in more than 125 countries.
For more information, visit www.neweracap.com.
Source: New Era Cap LLC
