Wrangler and LoveShackFancy Launch Limited-Edition Women’s Collection
The Wrangler x LoveShackFancy Collection • Photo Courtesy of Wrangler
Wrangler and LoveShackFancy will release a 19-piece women’s collection on Aug. 5 featuring denim, dresses, tops and western-inspired apparel.
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GREENSBORO, N.C., July 28, 2026, (V SHADES) — Apparel brand Wrangler and fashion company LoveShackFancy have partnered on a limited-edition women’s collection scheduled to launch Aug. 5.
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The 19-piece Wrangler x LoveShackFancy collection combines Wrangler denim and western-inspired designs with floral prints, lace, bows and pink accents.
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The collection includes four Wrangler jean styles, denim bustier tops, trucker and oversized jackets, dresses, overalls, T-shirts and sweatshirts. Several pieces feature bow embroidery, floral patterns, custom hardware and collaboration branding.
“This collaboration feels incredibly special because it brings together two iconic brands in a way that feels both nostalgic and new. We loved weaving our romantic world into Wrangler’s incredible denim heritage through florals, lace, and feminine details. There is something so magical about a state fair... the lights twinkling overhead, the music in the air, that feeling that the night could go on forever. We wanted to capture that spirit of nostalgia, adventure, and romance in a collection that’s equal parts western charm and LoveShackFancy,” said Rebecca Hessel Cohen, Founder and Creative Director of LoveShackFancy.
“This collection is a love letter to summer, written in florals and feminine detail. It reflects our commitment to growing the Women’s business by creating collections that feel both authentic to Wrangler and undeniably relevant to today’s consumer. We took our iconic denim and western heritage and gave it a romantic rewrite—bringing together timeless craftsmanship with a fresh, fashion-forward perspective that resonates with a new generation of women, particularly Gen Z,” said Holly Wheeler, Vice President of Global Marketing at Wrangler.
The collection will make its in-store debut July 31 during the opening of LoveShackFancy’s Birmingham, Alabama, boutique at The Summit. The opening event will include a ribbon-cutting ceremony, custom embroidery, carnival games and other activities.
The full collection will become available Aug. 5 through Wrangler.com, LoveShackFancy.com and LoveShackFancy stores nationwide. Prices will range from $79 to $239.
Wrangler is an apparel brand owned by Kontoor Brands that produces denim and western-inspired clothing for men, women and children. LoveShackFancy is a fashion and lifestyle company offering apparel, accessories, beauty products, childrenswear and home goods.
For more information, visit www.wrangler.com or www.loveshackfancy.com.
Source: Wrangler
