Radamel Falcao García Signs With Skechers as Regional Brand Ambassador
Photo Credit: Skechers
BOGOTÁ, Colombia, June 4, 2026 (V SHADES) — Colombian footballer Radamel Falcao García has signed with Skechers as an official ambassador in Latin America.
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Falcao will compete in Skechers Football boots and appear in lifestyle and performance marketing campaigns across the region. The partnership also includes participation from his wife, singer Lorelei Tarón, and their five children in campaigns representing Skechers categories for men, women, and children.
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“Skechers is a brand that represents what I look for both on and off the pitch: excellence, comfort, and a commitment to performance, without overlooking fundamental values for me and my family such as authenticity, well-being, and closeness. From the moment I tried the Skechers Football boots, I felt they were made to compete at the highest level. I am very happy to represent this brand in Colombia and across Latin America, and I hope to continue building a legacy that inspires new generations of young people to pursue their dreams, leave a mark, and work with discipline,” said Falcao.
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Falcao currently plays for Colombian Primera A club Millonarios and is the all-time leading scorer for the Colombian National Team. Over his career, he has played in European leagues with clubs including FC Porto, Atlético Madrid, Monaco, and Manchester United.
“Falcao is a legend not only for Colombia, but for all of Latin America. Falcao is a symbol of perseverance, professionalism, and discipline—values that align with Skechers. We are very happy to have not only him, but his entire family as brand ambassadors. Off the pitch, his influence resonates with all those who strive for excellence in every aspect of their lives. And on the pitch, he represents a bridge between the heritage of football and new generations of fans in the region who follow him,” said Cristián Donghi, Country Manager for Skechers Colombia, Chile, and Peru.
Skechers states that Falcao will wear the SKX_2 Elite football boot during competition and appear in Glide-Step® and Cozy Fit® footwear campaigns off the field.
For more information, visit www.skechers.com.
Source: Skechers
