kate spade new york Launches Spring/Summer 2025 Campaign Featuring Ice Spice and Charli D'Amelio
NEW YORK, May, 2, 2025 (V SHADES) — Fashion brand kate spade new york has announced its Spring/Summer 2025 global campaign titled "To The Ones Who Carry Us." The campaign features Grammy-nominated artist Ice Spice and social media personality Charli D'Amelio.
Photo Credit: kate spade new york
The theme of the campaign is friendship and the important roles friends play in everyday life. The campaign highlights the brand's Deco Chain Shoulder Bag, presented in new seasonal colorways including Blue Multi Denim, Jungle Vine, Pistachio, Sweet Cream, and Apricot Cream.
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"This campaign is a vibrant love letter to the friends who shape a girl's life. Since joining the brand, we've been exploring new meaningful ways to connect with a younger audience. In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes, more than ever, an indispensable anchor. kate spade new york's latest campaign celebrates fierce friends: the ones who show up, have your back, and brighten the everyday. As Kate Spade herself once said, 'A good friend is like the perfect handbag – always by your side, effortlessly lifting your spirit, and making every adventure a little more fabulous,'" said Eva Erdmann, CEO and Brand President of kate spade new york.
The visuals were directed by Henry Scholfield and photographed by Micaiah Carter. Set against a city backdrop, the video campaign is designed to reflect modern lifestyles and Gen Z's fast-paced, social environments.
Photo Credit: kate spade new york
"Growing up in New York, I've always been a fan of kate spade and their iconic designs. This campaign was exciting to me because it's all about celebrating friendships. My friends mean everything to me—they keep me grounded, especially my sister and cousins. They're the ones I call when I'm homesick, when I'm hyped, or when I just need to be reminded of who I am and where I came from," said Ice Spice.
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"I'm so excited to partner with kate spade new york. I've loved the brand for years, especially how its modern designs allow me to express my own personal style. I think it's really cool to see how this campaign celebrates the power of friendship and the joy it brings. It makes me think of the lifelong friendships I have that started as a child, growing up, going to school together, being in the same dance company, or new friends I've met through work or moving to new cities – I am so grateful to have had the amazing opportunity of forming friendships with new people along the way," said D'Amelio.
Photo Credit: kate spade new york
The Spring/Summer 2025 collection is available now in stores and online, with additional styles launching throughout the season.
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For more information, visit www.katespade.com.
Source: kate spade new york
