Pacsun and Selena Gomez’s Rare Impact Fund Launch Spring '25 RARE DNM Edit Collection

Photo Credit: Pacsun

LOS ANGELES, February 27, 2025 (V SHADES) — Retailer Pacsun has released the second installment of its collaboration with Selena Gomez’s Rare Impact Fund, unveiling the Spring '25 RARE DNM Edit collection for men and women. The collection, available starting today, includes new designs and embellishments while maintaining its philanthropic focus.

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According to the company, 10% of sales from each purchase will be donated to the Rare Impact Fund, which works to expand access to youth mental health services and education. The initiative has raised over $70,000 since the first RARE DNM Edit collection launched in October 2024.

Photo Credit: Pacsun

The latest collection features reissued best-selling denim alongside new styles, including mini skirts and shorts. Highlights include a low-rise bootcut jean, a high-waisted festival short, and coquette-inspired pearl embellishments on denim pieces. The men’s selection introduces denim-on-denim looks featuring a customized RARE DNM jacquard print and Y2K-inspired accessories, including a denim chain with pearls.

The collection is available exclusively at Pacsun in 50 stores across the United States and online at www.pacsun.com, with prices ranging from $68 to $100.

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Photo Credit: Pacsun

The Rare Impact Fund, established by Gomez, has a goal of raising $100 million to support nonprofit organizations focused on youth mental health services and education worldwide.

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For more information, visit www.rareimpactfund.org.

Source: Pacsun