David Schwimmer, Actor, Quince Holiday 2026 Campaign • Photo Courtesy of Quince
Quince has launched its largest brand campaign to date, starring David Schwimmer in a holiday film centered on the retailer’s signature cashmere sweater in a new Coulis Red colorway.
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SAN FRANCISCO, Nov. 9, 2026, (V SHADES) — Fashion and lifestyle retailer Quince has launched its Holiday 2026 campaign starring actor David Schwimmer in “The Red Sweater,” the company’s first hero film and largest integrated brand campaign to date.
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The 60-second film follows Schwimmer through New York City as he searches for a red cashmere sweater while people — and eventually a dog — around him appear wearing the same Quince style.
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The campaign returns the company’s focus to cashmere, the category Quince launched with in 2019. It also introduces Coulis Red across selected 100% Mongolian cashmere styles.
“Quince started with a $50 cashmere sweater and a simple belief: everyone deserves access to exceptional quality. That belief hasn't changed, but the way we tell our story is evolving. We wanted to bring some humor and joy to the holiday season, and David was the perfect partner. He's genuinely funny, deeply collaborative, and was already a fan of Quince long before this campaign came together,” said Antonieta Moreland, Vice President, Brand, Quince.
The Coulis Red assortment includes the Women’s 100% Mongolian Cashmere Oversized Crewneck Sweater, priced at $129.90, and the Men’s 100% Mongolian Cashmere Crewneck, priced at $69.90.
Schwimmer was involved in the campaign’s creative development from script development through the final edit, according to Quince.
“When Quince came to me with this idea, I thought it was really funny - after all, a red sweater and I go back a long way. This time, I'm chasing the sweater, and somehow everyone else has one. Even the dog. They didn't know this when they approached me, but I was already a huge fan of the brand. I don't understand how they make such great quality stuff at the prices they offer. And I loved how they found such a clever way to have some fun with it,” said Schwimmer.
“The Red Sweater” debuted Nov. 9 on YouTube and through a collaborative Instagram post from Schwimmer and Quince. The campaign will also run across social media, digital platforms, connected television, Quince’s website, app and email channels.
Paid media will run in the United States, Canada and the United Kingdom.
Founded in 2019, Quince sells products across more than 100 categories, including cashmere, linen, leather, bedding, jewelry, home goods and food.
For more information, visit www.Quince.com.
Source: Quince
Frame Material: Acetate
Lens Material: TAC Polarized
Lens Width: 54mm
Bridge width: 20mm
Temple Length: 145mm
USE CODE: FREESHIPPING