UGG has launched its 2026 holiday campaign, “Gift the Feeling,” featuring JT, Lunay, KATSEYE’s Megan Skiendiel and Yeat in a series of gift exchanges showcasing seasonal footwear and accessories.
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SANTA BARBARA, Calif., Nov. 2, 2026, (V SHADES) — Footwear and lifestyle brand UGG has launched its 2026 holiday campaign featuring artists JT, Lunay, Megan Skiendiel and Yeat.
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The “Gift the Feeling” campaign centers on a series of holiday gift exchanges in which packages are disguised to resemble unexpected objects before revealing UGG products inside.
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The campaign is the latest installment of UGG’s “Born to Feel” brand platform, which launched in September.
Featured products include the Après City Tall, Elea Fluffed Slip-On, Classic Tread Fluffed Boot, Classic Ultra Tall, Classic Mini, Classic Mini Outpost, Heritage Utility Grizz and Tasman.
In the campaign, Lunay receives a banana-shaped package containing UGG socks, while Skiendiel opens a cat-shaped package containing an Elea Fluffed Slip-On. Yeat appears wearing the Classic Mini Outpost before opening a truck-shaped package containing another pair of UGG footwear, while JT appears in the Classic Mini.
UGG is also extending the campaign to its website through holiday gift guides featuring products shown in the campaign.
The campaign brings together performers from several areas of music and entertainment. JT is a rapper and solo artist whose releases include City Cinderella. Lunay is a Puerto Rican artist known for songs including “Soltera.” Skiendiel is a member of global girl group KATSEYE, while Yeat is a rapper whose albums have repeatedly reached the Top 10 of the Billboard 200.
UGG said the featured products are available through UGG.com, UGG stores and select retailers nationwide.
UGG is a division of Deckers Brands and sells footwear, apparel and accessories globally. Deckers Brands also owns HOKA and Teva.
For more information, visit www.ugg.com and www.deckers.com.
Source: UGG
Frame Material: Acetate
Lens Material: TAC Polarized
Lens Width: 54mm
Bridge width: 20mm
Temple Length: 145mm
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