BOSS Named Official Partner of Dallas Open 2025

Photo Credit: Boss

NEW YORK, January 31, 2025 (V SHADES) — Apparel brand BOSS has been announced as the official partner of the Dallas Open 2025, set to take place from February 1-9 at the Ford Center at The Star in Frisco, Texas.

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According to the company, BOSS will introduce a full-scale branding experience at the tournament, including a curated pop-up store, a VIP hospitality area, and outfitting for all ball boys, ball girls, and tournament staff. The BOSS x Dallas Open capsule collection will be available on-site, offering branded merchandise such as t-shirts and hoodies.

Photo Credit: Boss

Tennis player and BOSS ambassador Taylor Fritz will represent the brand during the event. Fritz currently ranked among the top players in the world.

BOSS will also oversee an on-site dining experience by rebranding the Monarch Stag restaurant as "Break Point by BOSS" during the tournament.

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The BOSS x Dallas Open capsule collection will be available for purchase at the venue starting February 1, with items ranging in price from $50 to $228.

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For more information, visit www.boss.com.

Source: HUGO BOSS