PUMA Extends Long-Term Partnership with Borussia Dortmund
Photo Credit: PUMA
HERZOGENAURACH, Germany, July 1, 2025 (V SHADES) — Sportswear company PUMA has announced the extension of its long-term partnership with professional football club Borussia Dortmund. The agreement will continue PUMA’s role in supplying match kits and fanwear for the club’s men’s, women’s, and youth teams.
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The partnership, which began in the 2012/13 season, has included milestones such as Borussia Dortmund reaching the UEFA Champions League finals in 2012/13 and 2023/24, as well as winning the German DFB Cup in 2016/17 and 2020/21. The club continues to draw over 80,000 fans on average to its home venue, Signal Iduna Park.
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“By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values. Season after season, we are inspired by the club’s incredible fan culture, the passion of the legendary Yellow Wall and the team’s attractive style of play. We look forward to continuing to write German football history together,” said Matthias Bäumer, Chief Commercial Officer at PUMA.
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Our partnership with PUMA has worked so well, because our views of the sport and our values are so closely aligned. What we have achieved together so far could not have been done with any other partner and we are very excited to continue on this path for the coming seasons,” said Carsten Cramer, Managing Director of Borussia Dortmund.
For more information, visit www.puma.com.
Source: PUMA
